Capability Statement
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I have an extensive track record with integrated, organic and paid media (platforms, tools and processes).
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I’m a creative geek. I meet my KPI’s in an unexpected fresh way by combining my strong creative perspective with my love of analytics and numbers, this allows me to translate complex concepts into simple, intuitive, measurable marketing plans.
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I demonstrate a senior cross-functional, matrix / stakeholder and leadership skills, with the ability to influence across all levels of the organization.
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I am a team player, I listen, I learn, I communicate and I’m always on the hunt for inspiration – this allows me to function both as a leader and as a doer to ensure our efforts are delivered at the highest standard.
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I’m excited and passionate about what I do and I’m very comfortable in a fast-paced, entrepreneurial, start-up environment.
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I was quoted in Forrester's 2016 Mobile and App Marketing Trends report, as an expert in my field.


Career Outline
My journey so far
Amdocs
Head of Global Digital Marketing
Jul 2016 – Present
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Moburst
VP Marketing
Aug 2015 – May 2016
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NICE Systems
Global Campaign & Demand Leader
May 2014 – Aug 2015
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Digital Turbine
Marketing Director
Feb 2010 – May 2014
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Harel Moradi
Director of Partnerships & Marketing Content
2008 – 2010
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Municipality of Herzliya
Assistant Press Secretary
2006 – 2006
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Lotan Images Ltd
PR Manager
2003 – 2004
Let's connect
I love sharing knowledge and brainstorm with other professionals. I also dedicate some of my free time to mentor startups on how to build and execute an impactful digital marketing strategy. Feel free to email me and connect.